One of the most popular and effective anti-aging skincare ingredients in the skincare world is hyaluronic acid.
It has a remarkable ability to hold up to 1000x its own weight in water, which turns it into an ultra-hydrating and skin plumping substance perfect for everything from dehydration to wrinkles, fine lines and sagging. Unfortunately, many sources of hyaluronic acid are animal derived, which then runs the risk of potentially having purity issues, not to mention ethical ones. Which is why here at Voila Pure we use botanical hyaluronic acid in all our hyaluronic acid formulations!
While this alone, coupled with hyaluronic acid’s fantastic water-holding abilities, makes it a seriously phenomenal skincare ingredient and thus all our products that contain it (like our hyaluronic acid serum – soon to be launched) equally as great, we knew there was more we could do. We knew we could take it to another level…so we did!
Introducing our Preservative Free Hyaluronic Acid Serum! All the fantastic and wonderful benefits of our regular hyaluronic acid serum, minus the preservatives. Why is this such a big deal? Well for starts, not everybody is cool with preservatives, even if they’re classified as natural. Some people want things super-pure, and while that’s understandable, it’s not always easy to do! So, needless to say it took us a while to figure out how to make a truly stable and effective preservative free serum for our customers. But we did it!
Thanks to a non-GMO maize carbohydrate, our formulation team has cracked the code and we are beyond happy to finally offer such an awesome new product to our customer base. With other supportive ingredients like our amino acid blend and panthenol, the anti-aging and moisture retaining abilities of this serum are worthy of some serious praise.
Finally, the skincare world has a natural, organic and preservative free serum that delivers the full spectrum of hyaluronic acid without anything else getting in the way.
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