Hyaluronic Acid

One of the most popular and effective anti-aging skincare ingredients in the skincare world is hyaluronic acid.

It has a remarkable ability to hold up to 1000x its own weight in water, which turns it into an ultra-hydrating and skin plumping substance perfect for everything from dehydration to wrinkles, fine lines and sagging. Unfortunately, many sources of hyaluronic acid are animal derived, which then runs the risk of potentially having purity issues, not to mention ethical ones. Which is why here at Voila Pure we use botanical hyaluronic acid in all our hyaluronic acid formulations!
While this alone, coupled with hyaluronic acid’s fantastic water-holding abilities, makes it a seriously phenomenal skincare ingredient and thus all our products that contain it (like our hyaluronic acid serum – soon to be launched) equally as great, we knew there was more we could do. We knew we could take it to another level…so we did!
Introducing our Preservative Free Hyaluronic Acid Serum! All the fantastic and wonderful benefits of our regular hyaluronic acid serum, minus the preservatives. Why is this such a big deal? Well for starts, not everybody is cool with preservatives, even if they’re classified as natural. Some people want things super-pure, and while that’s understandable, it’s not always easy to do! So, needless to say it took us a while to figure out how to make a truly stable and effective preservative free serum for our customers. But we did it!
Thanks to a non-GMO maize carbohydrate, our formulation team has cracked the code and we are beyond happy to finally offer such an awesome new product to our customer base. With other supportive ingredients like our amino acid blend and panthenol, the anti-aging and moisture retaining abilities of this serum are worthy of some serious praise.
Finally, the skincare world has a natural, organic and preservative free serum that delivers the full spectrum of hyaluronic acid without anything else getting in the way.

Retinol is a cell communicator

As you consider adding retinol to your beauty regimen, you might ask yourself, “What does Retinol do to help my skin that other ingredients don’t?”

In truth, retinol, which is also known as Vitamin A, is a cell communicator that can help damaged skin cells return to their normal function.
When skin is exposed to the UV rays of the sun and it absorbs free radicals, this attacks healthy cells and steals electrons from molecules in order to try and stabilize themselves. Retinol interrupts this process by attaching itself to damaged cells and communicating with them, helping them to act like healthy cells again. This allows those cells to retain more healthy collagen and elastin, which keeps wrinkles from forming.
Retinol is not only a cell communicator, but it also helps your skin slough dead cells and create new ones, which in turn creates new collagen. Over time, this can prevent stubborn cystic acne and eczema, and also lessen the appearance of fine lines and wrinkles as the new skin cells that are created fill them in.

Why you need vitamin C

Why you need Vitamin C in your Summer (& Winter) skincare regime.

Well, perhaps not for our skin. Sweat, sunburn and air-con can all wreak havoc on your face in the summer months. But luckily, there’s a super ingredient out there to solve all your skin’s woes. Vitamin C is an antioxidant that protects skin from UV damage, stimulates collagen production, and lifts away dark spots revealing bright and glowing skin.

Why is vitamin C essential for skincare?

Vitamin C protects the skin from environmental factors by reducing free radicals.
Free radicals are unstable molecules which cause cell damage. When trying to stabilise they try to attach to other molecules (your skin cells) and this causes damage ie. oxidisation. Anti-oxidants protect and slow this oxidisation. Free radicals can come from pollution, sunlight, smoking and alcohol.
Vitamin C is one of the essential skincare regime ingredients as it stimulates collagen production, firms the skin, targets uneven skin tone and is one of the most powerful antioxidants for overall skin health.

What does it do for the skin?

Vitamin C protects the skin, protecting cells from the environmental damage which causes aging.
The antioxidant is not naturally produced in the body – so eating and applying topically is how your skin will see the benefits of Vitamin C.

Benefits of Vitamin C:

  • Reduces formation of free radicals – which cause cell damage
  • Prevents collagen breakdown – which causes aging
  • Stimulates collagen synthesis – which slows down with aging
  • Evens-out skin tone, reduces age spots & brightens
  • In can also reduce acne.

Should I use Vitamin C in conjunction with any other products?

Combining Vitamin C with Vitamin E greatly increases its effectiveness.
Combining Vitamin C with an SPF also creates a greater effect for both products. Vitamin C boosts the efficacy of your SPF, plus Vitamin C can oxidise on the skins surface and SPF helps slow this and therefore you maximise the effect from the Vitamin C.

Do you need it particularly in summer?

Vitamin C is beneficial in summer but also all year round! Remember to use an SPF in addition to Vitamin C.

Is Vitamin C best applied as a serum, cream or mask?

A serum or paste would always be our first recommendation as they penetrate into the skin more easily and are typically more active formulations.
Moisturisers and eye creams are also beneficial. Mask or cleansers and wipes are beneficial for an instant radiance boost but you don’t get the long term benefits in the same way as a serum.

Is there a good time of day to use it?

You can use Vitamin C morning or night depending on your skin and routine. If you are using a potent Vitamin C in the morning we recommend using an SPF afterwards. If we are recommending Retinol for evening use, we will recommend the Vitamin C is used in the morning. Otherwise you can use Vitamin C overnight while your skin is repairing. Depending on your skin’s tolerance you should be able to use every day – if you experience any stinging then decrease frequency and build up to daily.

What should I look out for when buying Vitamin C products?

  1. Stable formulation – it can be a challenge to stabilise Vitamin C in skincare, as it’s sensitive to air, heat and light. We only use Vitamin Stay C 50 which is much more stable than Ascorbic Acid.
  2. Fragrance free product – fragrance can cause irritation.
  3. Highest percentage isn’t always the best, particularly if your skin is sensitive or acne-prone. Do not be tempted by an over-loaded Vitamin C product. This can cause a drying/irritating effect to the skin. Over-loading will not produce a better result.
  4. Packaging – Vitamin C oxidises when coming into contact with air, so we use only airless pump packaging which maintains the products efficacy for longer.